It is often said that TRPs can be misleading, what role does TRP play in deciding the content of a channel?Īctually there are two approaches in which a TRP chart is looked at. Today the media is divided in such a way that you are seen as either being pro-government or anti-government. We are accused of showing news about government because when we show positive news about the country, people think we are showing positive news about the government, which is not the case. They do not talk about things that are happening. 99 per cent of the media talks about things that are not happening. The problem with media is that its very nature is negative. If you look at the personality of Zee News, you will realise that it is a very positive channel. In fact, we don't show news about government, we show news about India. It is wrong to say that we show a lot of news about government. Your channel is accused of showing a lot of news about government. Our channel is trying to restore the glory and respect of television news. I think people should not stop watching television news. With the credibility of TV news channels in question today, do you think people would continue to watch news channels? And so I cannot say that only these three factors have contributed to our success. So what actually matters is the kind of content that you have, the kind of people who work on that content and the mindset of these people. We have worked on all these factors.īut at the end of the day, the same technology and infrastructure is available to all channels.
A channel should be able to convey the message in a better and simple manner, and there are several factors that contribute to this, such as the overall presentation of the news, the look of the studio, the look of the channel, the promptness of the channel etc. We have tried to fill this gap by creating content as per the interest of the viewers. This has increased the gap between viewers and media. Viewers often tell us that the people media covers are not their heroes and the people they consider heroes are not covered by media. Media has different heroes and people have different heroes. Today, the connect between media and people has diminished. This lack of honesty and trust is the biggest gap in journalism now and we have tried to fill this gap. Today, trust is the biggest issue facing journalism. All our news reports, including my show, are shown with full honesty. What according to you are the three factors that work in favour of Zee News? The allegations of being a pro-government journalist and much more. He talks to us about theĬhallenges of heading such a big network, the much-talked-about Jindal controversy, Sudhir Chaudhary, Editor-in-Chief of Zee News, Wion and DNA, believes that honesty and trust are the two important factors Is a well-known news anchor and heads one of India’s oldest media houses.
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